Some women took to the wheel during the First World War but not to the same extent as in the Second World War. Driving was seen as a common pursuit, similar to being seen in a bar. The RAC’s WA Motorist challenged such mores, encouraging women to drive, even citing the “party of ladies, 11 in two cars, who had recently set out … on a tour of 800km, including a visit to (Cape) Leeuwin.” Boans Emporium was more subtly seditious, advertising Ladies Motoring
Coats for 10/6 and the book, Upkeep, A Simple Treatise Of Motor Cars, for 1/6. 

Car models targeted at women also began appearing and were sold as lighter, smoother and easier to drive. Innovations during wartime such as the press-button start, rather than cranking, were also used in advertising to lure female buyers.  Some women got their chance to drive in the family car that would have stood idle when men went off to war. In agricultural districts, often short of men, women would head off to town in the car for supplies. In some businesses or services woman were first given the opportunity to drive, simply because there was no one else to do it.